How can businesses satisfy their target audiences and execute successful marketing strategies in today's cutthroat competitive landscape?
Robert Soroka
- President, CUPFA
- Part‑time Faculty Member
- Department of Marketing
- Department of Management
- Department of Finance
- strategic management18
- consumer behavior14
- entrepreneurship16
- unionization2
- labour relations3
- bargaining3
- business law2
- conflict resolution7
- financial analysis6
- retailing7
- marketing strategy12
- marketing communications7
- digital marketing2
- social media28
- marketing management11
- B2B (business to business)5
- qualitative methods43
- curriculum development23
- e-learning25
- instructional effectiveness7
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Christopher A. Ross
small business, visible minorities, business case writing
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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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Onur Bodur
consumer behavior, consumer research, decision making
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Nick Papatheodorakos
business law, commercial law, employment law
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Mrugank Thakor
retailing, services marketing, branding
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Danielle Morin
information technologies, pedagogy, educational technologies
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Alexandre Bitektine
institutional theory, strategic management, entrepreneurship
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Michel Deslauriers
real estate investment, real estate development, real estate finance
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Sandra Chang-Kredl
teacher identity, popular culture, memory
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Tim Field
business case competitions, ethics, strategic management
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Philippe Colas
sustainable marketing, services marketing, economics of arts and sports
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M. Ayaz Naseem
peace studies, social media, education in post-conflict societies
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Walcir Cardoso
second language acquisition, basic processes of learning, educational technologies
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Robert Bernard
instructional design, e-learning, systematic literature reviews
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Fred E. Szabo
computer-assisted math learning, math phobia, numeracy
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Giuliana Cucinelli
social impacts of technology, youth culture, social media
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Maria-Carolina Cambre
visual cultural studies, sociology of knowledge, media studies
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David de Koos
entrepreneurship, product development, GMAT prep
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Julie Corrigan
assessment of learning, mixed method educational research, writing pedagogies
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Arman Sadreddin
digital entrepreneurship, innovation ecosystems, digital strategy and innovation
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Stuart James MacMillan
technical communication, language and literacy, curriculum development
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Asma Fattoum-Guedri
entrepreneurship, family firms, founder-CEOs
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Yuyan Wei
corporate sustainability, environmental sustainability, marketing strategy
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Joel Bothello
institutional theory, international business, corporate governance
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Maggie McDonnell
professional writing, academic writing, writing pedagogies
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Saul Carliner
workplace learning, human resources development, technical communication
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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Juan Carlos Castro
complex dynamic systems, arts-based learning, teacher training
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Zeynep Arsel
material culture, representation, consumption
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Ann-Louise Davidson
makerspaces/maker culture, social innovation, participatory action research
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Lisa Ostiguy
therapeutic recreation, leisure, inclusion/exclusion
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Debbie Folaron
translation technologies, localization, translation studies
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Patti Ranahan
suicide, suicide intervention, mental health literacy
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Richard Schmid
educational technologies, technology integration, pedagogy
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Stephen Snow
drama therapy, ethnography, trauma and resilience
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Philip C. (Phil) Abrami
basic processes of learning, child development, social psychology of education
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Raymond Paquin
business in society, corporate sustainability, environmental strategies
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Linda Dyer
small business, owner-managers, employee selection
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Michael Carney
Asian capitalism, family-run business groups, Asia-Pacific
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Bianca Grohmann
consumer psychology, branding, gender
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Nina Howe
child development, social-constructivist framework, early childhood education