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Onur Bodur
consumer behavior, consumer behavior, consumer research
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Mrugank Thakor
retailing, services marketing, branding
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Zeynep Arsel
material culture, representation, consumption
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Bianca Grohmann
multisensory marketing, perception, branding
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Christopher A. Ross
small business, visible minorities, business case writing
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption16
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- decision making32
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- social influences4
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- advertising strategies9
- perception20
- context effects in marketing3
- corporate social engagement18
- corporate sustainability18
- qualitative methods43
- reputation10
- social media29
- taste formation4
- aesthetics27
- B2B (business to business)5
- brand management3
- brand strategy2
- bundle pricing2
- design of spaces2
- digital marketing2
- e-commerce10
- entrepreneurship20
- ethics34
- gendered brand personality2
- identity22
- internet studies23
- logo design2
- neuromarketing3
- product development14
- retail atmospherics2
- sensory studies28
- services marketing4
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- strategic management17
- aesthetic consumption1
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- bargaining3
- bibliometrics1
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- brand personality1
- business advisors4
- business case writing6
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- Caribbean countries and territories9