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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Zeynep Arsel
material culture, representation, consumption
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Mrugank Thakor
retailing, services marketing, branding
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SunAh Kim
empirical industrial organization, empirical industrial organization, consumer search
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Bianca Grohmann
multisensory marketing, multisensory marketing, retail atmospherics
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Onur Bodur
consumer behavior, consumer research, decision making
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Christopher A. Ross
small business, visible minorities, business case writing
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption15
- consumer research8
- retailing9
- branding7
- decision making33
- marketing management9
- context effects in marketing4
- marketing strategy9
- online consumer behavior5
- advertising strategies9
- corporate social engagement18
- marketing communication5
- perception18
- social influences4
- social networks25
- brand strategy2
- gendered brand personality2
- logo design2
- retail atmospherics2
- sensory studies16
- brand management3
- business ethics14
- choice model1
- consumer search1
- corporate sustainability19
- demand forecasting4
- design of spaces2
- empirical industrial organization2
- identity21
- internet studies24
- manufacturer product returns1
- marketing channels1
- marketing models1
- multisensory marketing1