-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Zeynep Arsel
material culture, representation, consumption
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Mrugank Thakor
retailing, services marketing, branding
-
SunAh Kim
empirical industrial organization, empirical industrial organization, consumer search
-
Bianca Grohmann
multisensory marketing, multisensory marketing, retail atmospherics
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Kamila Sobol
consumer behavior, identity, advertising strategies
-
Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
-
Onur Bodur
consumer behavior, consumer research, decision making
-
Christopher A. Ross
small business, visible minorities, business case writing
-
Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption14
- consumer research8
- retailing9
- branding7
- decision making33
- marketing management9
- context effects in marketing4
- marketing strategy9
- online consumer behavior5
- advertising strategies8
- corporate social engagement18
- marketing communication5
- perception19
- social influences4
- social networks24
- brand strategy2
- gendered brand personality2
- logo design2
- retail atmospherics2
- sensory studies16
- brand management3
- business ethics13
- choice model1
- consumer search1
- corporate sustainability18
- demand forecasting4
- design of spaces2
- empirical industrial organization2
- identity20
- internet studies24
- manufacturer product returns1
- marketing channels1
- marketing models1
- multisensory marketing1