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Onur Bodur
consumer behavior, consumer behavior, consumer research
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Mrugank Thakor
retailing, services marketing, branding
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Zeynep Arsel
material culture, representation, consumption
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Bianca Grohmann
consumer psychology, branding, gender
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Pierre-Yann Dolbec
organizations and institutions, organizations and institutions, cultural and social change
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Christopher A. Ross
small business, visible minorities, business case writing
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption16
- branding8
- consumer research9
- marketing management11
- retailing7
- decision making31
- marketing communications7
- marketing strategy12
- online consumer behavior6
- social influences4
- social networks21
- advertising strategies9
- aesthetics28
- perception20
- qualitative methods43
- taste formation4
- context effects in marketing3
- corporate social engagement15
- corporate sustainability18
- digital marketing2
- identities26
- reputation9
- social media28
- strategic management18
- big data30
- brand management3
- bundle pricing2
- cultural and social change22
- design of spaces2
- e-commerce10
- entrepreneurship16
- ethics32
- ethnography32
- gender11
- institutional change10
- institutional theory6
- internet studies23
- netnography1
- neuromarketing3
- organizations and institutions32
- product development12
- sensory studies25
- services marketing4
- social marketing4
- aesthetic consumption1
- affect studies18
- B2B (business to business)5
- bargaining3
- bibliometrics1
- brand personality1
- brand strategy1