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Bianca Grohmann
multisensory marketing, retail atmospherics, perception
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising
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Zeynep Arsel
material culture, representation, consumption
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Onur Bodur
consumer behavior, consumer research, decision making
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Christopher A. Ross
small business, visible minorities, business case writing
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Mrugank Thakor
retailing, services marketing, branding
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Kamila Sobol
consumer behavior, identity, advertising
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption14
- branding8
- consumer research7
- decision making27
- marketing management9
- retailing7
- advertising8
- context effects in marketing4
- marketing communication5
- social influences4
- social networks27
- corporate social responsibility14
- marketing strategy8
- online consumer behavior4
- perception17
- brand management3
- brand strategy2