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Zeynep Arsel
material culture, representation, consumption
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Mrugank Thakor
retailing, services marketing, branding
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Bianca Grohmann
multisensory marketing, perception, branding
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Onur Bodur
consumer behavior, consumer research, decision making
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Christopher A. Ross
small business, visible minorities, business case writing
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption15
- branding8
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- retailing8
- decision making33
- marketing management9
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- online consumer behavior6
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- marketing communication5
- social influences4
- social networks24
- context effects in marketing3
- perception18
- taste formation4
- aesthetics26
- brand management3
- brand strategy2
- corporate social engagement18
- corporate sustainability18
- design of spaces2
- gendered brand personality2
- identity22
- internet studies24
- logo design2
- neuromarketing3
- qualitative methods41
- reputation11
- sensory studies18
- services marketing3
- social marketing3
- social media25
- aesthetic consumption1
- affect16