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Onur Bodur
consumer behavior, consumer behavior, consumer research
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Bianca Grohmann
consumer psychology, branding, gender
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer research9
- consumption16
- marketing management11
- branding8
- decision making31
- retailing7
- corporate social engagement15
- online consumer behavior6
- perception20
- social influences4
- social networks21
- advertising strategies9
- bundle pricing2
- context effects in marketing3
- e-commerce10
- identities26
- marketing strategy12
- product development12
- reputation9
- aesthetics28
- affect studies18
- B2B (business to business)5
- bargaining3
- brand management3
- business law2
- compensatory behavior1
- conflict resolution7
- consumer psychology1
- consumer wellbeing1
- corporate social responsibility3
- corporate sustainability18
- curriculum development23
- digital marketing2
- e-learning25
- entrepreneurship16
- experimental methods1
- fear appeal advertising1
- financial analysis6
- gender11
- globalization41
- goal visualization1
- instructional effectiveness7
- labour relations3
- metacognition2
- motivation11
- neuromarketing3
- point-of-purchase communications1
- qualitative methods43
- self-control1
- self-regulation4
- sensory studies25