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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Onur Bodur
consumer behavior, consumer research, decision making
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption16
- branding8
- consumer research10
- marketing strategy12
- retailing8
- advertising strategies9
- context effects in marketing3
- decision making31
- marketing communications7
- marketing management10
- neuromarketing3
- social influences4
- social media28
- social networks22
- aesthetics26
- B2B (business to business)5
- bibliometrics1
- big data30
- brand management3
- bundle pricing2
- Charles Darwin2
- choice model1
- consumer search1
- consumerism6
- corporate social engagement18
- cultural and social change20
- decision theory3
- demand forecasting4
- digital marketing2
- e-commerce10
- empirical industrial organization3
- ethnography29
- evolutionary biology12
- evolutionary psychology3
- gendered brand personality2
- globalization40
- hormones6
- human nature4
- instinct1
- institutional change9
- institutional theory6
- manufacturer product returns1
- market models1
- marketing channels1
- marketing theory1
- netnography1
- organizations and institutions37
- perception18
- point-of-purchase communications1
- popular culture30
- price promotions2