-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Bianca Grohmann
multisensory marketing, perception, branding
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Zeynep Arsel
material culture, representation, consumption
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Mrugank Thakor
retailing, services marketing, branding
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption16
- branding8
- decision making31
- marketing communications7
- marketing management10
- retailing8
- online consumer behavior7
- perception18
- social influences4
- context effects in marketing3
- corporate social engagement18
- reputation10
- social networks22
- advertising strategies9
- brand strategy2
- bundle pricing2
- design of spaces2
- e-commerce10
- ethics33
- identity22
- logo design2
- marketing strategy12
- product development14
- retail atmospherics2
- services marketing4
- aesthetics26
- affect15
- B2B (business to business)5
- brand management3
- choice model1
- compensatory behavior1
- competition/cooperation6
- consumer search1
- consumer wellbeing1
- corporate sustainability18
- crowdsourcing4
- demand forecasting4
- empirical industrial organization3
- fear appeal advertising1
- gender10
- gendered brand personality2
- globalization40
- goal conflict1
- goal visualization1
- human geography3
- local brands1
- manufacturer product returns1
- market models1
- marketing channels1
- marketplaces1
- material culture26