-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Mrugank Thakor
retailing, services marketing, branding
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Zeynep Arsel
material culture, representation, consumption
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Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
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Bianca Grohmann
consumer psychology, branding, gender
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption16
- branding8
- decision making31
- marketing communications7
- marketing management11
- perception20
- retailing7
- social influences4
- context effects in marketing3
- corporate social engagement15
- identities26
- online consumer behavior6
- reputation9
- social networks21
- advertising strategies9
- aesthetics28
- bundle pricing2
- design of spaces2
- e-commerce10
- ethics32
- gender11
- product development12
- services marketing4
- affect studies18
- brand management3
- brand strategy1
- compensatory behavior1
- competition/cooperation6
- consumer psychology1
- consumer wellbeing1
- corporate social responsibility3
- corporate sustainability18
- crowdsourcing4
- experimental methods1