-
Kamila Sobol
consumer behavior, identity, advertising strategies
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Zeynep Arsel
material culture, representation, consumption
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Onur Bodur
consumer behavior, consumer research, decision making
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Mrugank Thakor
retailing, services marketing, branding
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption15
- marketing communication5
- marketing management9
- retailing8
- branding8
- context effects in marketing3
- decision making33
- online consumer behavior6
- social influences4
- advertising strategies8
- design of spaces2
- identity22
- marketing strategy10
- perception18
- reputation11
- services marketing3
- social networks23
- aesthetics26
- affect16
- brand management3
- brand strategy2
- bundle pricing2
- business ethics12
- business to business3
- choice model1
- compensatory behavior1
- competition/cooperation6
- consumer search1
- consumer wellbeing1
- corporate social engagement17
- crowdsourcing4
- demand forecasting4
- e-commerce9
- empirical industrial organization3