-
Kamila Sobol
consumer behavior, identity, advertising strategies
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Mrugank Thakor
retailing, services marketing, branding
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Zeynep Arsel
material culture, representation, consumption
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Onur Bodur
consumer behavior, consumer research, decision making
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SunAh Kim
empirical industrial organization, empirical industrial organization, consumer search
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumption14
- marketing communication5
- marketing management9
- online consumer behavior5
- retailing8
- branding7
- context effects in marketing3
- decision making32
- marketing strategy9
- social influences4
- advertising strategies8
- business ethics13
- choice model1
- consumer search1
- corporate social engagement18
- demand forecasting4
- design of spaces2