-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Pierre-Yann Dolbec
organizations and institutions, organizations and institutions, cultural and social change
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Christopher A. Ross
small business, visible minorities, business case writing
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- branding8
- marketing management11
- consumption16
- digital marketing2
- online consumer behavior6
- qualitative methods43
- retailing7
- social media28
- social networks21
- strategic management18
- advertising strategies9
- aesthetics28
- big data30
- brand management3
- cultural and social change22
- entrepreneurship16
- ethnography32
- institutional change10
- institutional theory6
- marketing communications7
- netnography1
- organizations and institutions32
- social influences4
- social marketing4
- taste formation4
- B2B (business to business)5
- bargaining3
- brand personality1
- business advisors4
- business case writing6
- business law2
- Caribbean countries and territories12
- complexity1
- conflict resolution7
- consumer research9
- context effects in marketing3
- copyright9
- corporate sustainability18
- curriculum development23
- developing countries11
- e-learning25
- emerging economies6
- fashion marketing1
- financial analysis6
- food marketing1
- globalization41
- instructional effectiveness7
- internet studies23
- labour relations3
- marketing education1
- minority communities4