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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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David Howes
sensory studies, law and society, human body
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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Tim Field
business case competitions, ethics, strategic management
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Pierre-Yann Dolbec
organizations and institutions, organizations and institutions, cultural and social change
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Philippe Colas
sustainable marketing, services marketing, economics of arts and sports
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Yuyan Wei
corporate sustainability, environmental sustainability, marketing strategy
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Christopher A. Ross
small business, visible minorities, business case writing
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- marketing management11
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- social marketing4
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- strategic management18
- advertising strategies9
- aesthetics28
- brand management3
- corporate sustainability18
- digital marketing2
- entrepreneurship16
- organizations and institutions32
- qualitative methods43
- retailing7
- services marketing4
- value creation9
- applied econometrics13
- arts marketing2
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- charitable causes3
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- cultural and social change22
- economics of arts and sports3
- ethics32
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- institutional change10
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- internet studies23
- netnography1
- nonprofits9
- service-dominant logic2
- small business6
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- affect studies18
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- B2C (business to consumer)2
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