When do commonly primed goals in advertisements motivate versus demotivate the purchase of the promoted good?
Kamila Sobol
- Associate Professor
- Department of Marketing
- consumer behavior14
- identities26
- advertising strategies9
- self-regulation4
- motivation11
- affect studies18
- decision making31
- metacognition2
- goal visualization
- marketing management11
- marketing communications7
- compensatory behavior
- fear appeal advertising
- self-control
- smart shopper
- consumer wellbeing
- consumer research9
- consumption16
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Bianca Grohmann
consumer psychology, branding, gender
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Onur Bodur
consumer behavior, consumer research, decision making
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
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Zeynep Arsel
material culture, representation, consumption
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Mrugank Thakor
retailing, services marketing, branding
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Carsten Wrosch
successful living, adjusting to challenges, lifespan human development
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Christopher A. Ross
small business, visible minorities, business case writing
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Chih-Chien Wang
everydayness, perception, presence
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Shaun G. Lynch
fundraising, philanthropy, arts marketing