-
Onur Bodur
consumer behavior, consumer behavior, consumer research
-
Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Zeynep Arsel
material culture, representation, consumption
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Mahdi Mirhoseini
neuro-information systems (neuroIS), information systems design, human-computer interaction (HCI)
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Bianca Grohmann
consumer psychology, branding, gender
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Mrugank Thakor
retailing, services marketing, branding
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- consumption16
- decision making32
- marketing management11
- branding8
- online consumer behavior6
- marketing communications6
- perception20
- retailing7
- social influences4
- advertising strategies9
- context effects in marketing3
- corporate social engagement15
- e-commerce10
- reputation9
- social networks22
- brand management3
- bundle pricing2
- design of spaces2
- ethics32
- gender12
- identities25
- logo design2
- marketing strategy12
- product development13
- services marketing4
- value creation9
- aesthetics27
- affect studies18
- applied econometrics14
- brand design1
- brand narratives1
- brand strategy1
- business analytics9
- cognitive biases1
- cognitive neuropsychology14
- compensatory behavior1
- competition/cooperation6
- consumer psychology1
- consumer wellbeing1
- corporate sustainability18
- creative economy4
- crowdsourcing4
- demand forecasting4
- design science4
- EEG/ERPs2
- fear appeal advertising1
- gendered brand personality2
- globalization43
- goal conflict1
- goal visualization1