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Onur Bodur
consumer behavior, consumer behavior, consumer research
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Nick Papatheodorakos
business law, commercial law, employment law
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Christopher A. Ross
small business, visible minorities, business case writing
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Mrugank Thakor
retailing, services marketing, branding
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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior15
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- marketing strategy12
- retailing8
- social networks23
- branding8
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- social influences4
- advertising strategies9
- consumption17
- decision making32
- online consumer behavior7
- brand management3
- context effects in marketing3
- corporate social engagement17
- corporate sustainability17
- perception21
- reputation10
- services marketing4
- social marketing4
- value creation10
- B2B (business to business)5
- bundle pricing2
- business law2
- e-commerce10
- entrepreneurship19
- ethics33
- internet studies23
- labour relations3
- organizations and institutions34
- product development14
- services management2
- social media30
- strategic management18
- affect17
- applied econometrics11
- B2C (business to consumer)2
- bargaining3
- brand personality1
- brand strategy1
- business advisors4
- business case writing6
- business to community1
- Canadian law2
- career management1
- Caribbean countries and territories11
- charitable causes3
- commercial law1
- compensatory behavior1
- conflict resolution7
- consumer wellbeing1