-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Mrugank Thakor
retailing, services marketing, branding
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- branding8
- consumption16
- decision making31
- marketing communications7
- online consumer behavior6
- retailing7
- social influences4
- advertising strategies9
- context effects in marketing3
- perception20
- reputation9
- social networks21
- brand management3
- bundle pricing2
- corporate social engagement15
- e-commerce10
- marketing strategy12
- product development12
- services marketing4
- value creation9
- affect studies18
- applied econometrics13
- brand strategy1
- compensatory behavior1
- consumer wellbeing1
- corporate sustainability18
- creative economy4
- demand forecasting4
- design of spaces2
- ethics32
- fear appeal advertising1
- globalization41
- goal visualization1
- identities26
- internet studies23
- local brands1
- logo design1
- management information systems11
- marketing mix1
- metacognition2
- motivation11
- neuromarketing3
- point-of-purchase communications1
- price promotions1
- product/brand origin1
- retail atmospherics1
- self-control1
- self-regulation4
- services management2
- smart shopper1