How do sustainable marketing strategies affect a firm's value?
Yuyan Wei
- Assistant Professor
- Department of Marketing
- corporate sustainability18
- environmental sustainability31
- marketing strategy12
- sustainable marketing2
- mergers and acquisitions10
- corporate green acquisitions
- green innovation2
- green marketing
- quantitative methods7
- B2B (business to business)5
- new product marketing
- corporate social responsibility3
- secondary data analysis2
- applied econometrics13
- ESG
-
Moein Javadian
corporate social responsibility, corporate sustainability, green innovation
-
Philippe Colas
sustainable marketing, services marketing, economics of arts and sports
-
Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
-
Heejeong Kim
macroeconomics, business cycles, marginalized populations
-
Robert Soroka
strategic management, consumer behavior, entrepreneurship
-
David de Koos
entrepreneurship, product development, GMAT prep
-
Christopher A. Ross
small business, visible minorities, business case writing
-
Sandra Betton
mergers and acquisitions, corporate finance, empirical finance
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies