How does thinking about or experiencing resource scarcity impact consumers' cognition, judgment and behavior?
Caroline Roux
- Assistant Professor
- Department of Marketing
- psychology of scarcity
- consumer behavior11
- prosocial behaviors2
- selfish/generous
- decision making27
- consumption14
- materialism2
- competition/cooperation6
- agency4
- social cognition8
- strategic behavior4
- resource allocation3
- moral reasoning7
- consumer research7
- incentives4
- marketing communication5
- corporate social responsibility14
- business ethics14
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Onur Bodur
consumer behavior, consumer research, decision making
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Kamila Sobol
consumer behavior, identity, advertising
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Bianca Grohmann
multisensory marketing, retail atmospherics, perception
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Kristen Dunfield
social cognition, trust, empathy
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Mrugank Thakor
retailing, services marketing, branding
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Zeynep Arsel
material culture, representation, consumption
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Szilvia Pápai
stable matchings, incentives, resource allocation
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Huan Xie
trust, game theory, reciprocity
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Jooseop Lim
statistical modeling, applied econometrics, advertising
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Michael Conway
selfhood, subjectivity, agency
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Harjeet Bhabra
corporate finance, venture capital, IPOs
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David de Koos
entrepreneurship, product development, GMAT prep
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Ben Eppinger
lifespan developmental psychology, cognitive neuropsychology, neuroscience
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Michel Magnan
corporate governance, financial accountability, management controls
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Jamel Stambouli
entrepreneurship, social entrepreneurship, business ethics
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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Robert Nason
entrepreneurship, family business, firm growth
