How do branding activities shape consumer perceptions?
Bianca Grohmann
- Concordia University Research Chair in Consumer Psychology of Gender
- Professor
- Department of Marketing
- Director
- Centre for Sensory Studies
-
Onur Bodur
consumer behavior, consumer research, decision making
-
Mrugank Thakor
retailing, services marketing, branding
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Kamila Sobol
consumer behavior, identities, advertising strategies
-
Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
-
Zeynep Arsel
material culture, representation, consumption
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
-
David Howes
sensory studies, law and society, human body
-
Florence Figols
dance creation, perception, embodiment
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
David de Koos
entrepreneurship, product development, GMAT prep
-
Anthony Synnott
masculinities, gender and sexuality, beauty
-
Shannon Lloyd
lifecycle assessment, sustainable development, industrial ecology
-
Claudine Mangen
corporate governance, corporate disclosures, gender
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Aaron Johnson
human vision, perception, eye movements
