-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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Christopher A. Ross
small business, visible minorities, business case writing
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- branding8
- marketing strategy12
- retailing7
- social influences4
- consumer research9
- consumption16
- corporate social engagement15
- corporate sustainability18
- marketing communications7
- online consumer behavior6
- social marketing4
- advertising strategies9
- brand management3
- bundle pricing2
- context effects in marketing3
- decision making31
- e-commerce10
- perception20
- product development12
- reputation9
- services marketing4
- value creation9
- B2B (business to business)5
- B2C (business to consumer)2
- brand personality1
- business advisors4
- business case writing6
- business to community1
- Caribbean countries and territories12
- charitable causes3
- copyright9
- developing countries11
- emerging economies6
- entrepreneurship16
- environmental strategies18
- fashion marketing1
- food marketing1
- globalization41
- internet studies23
- marketing education1
- minority communities4
- neuromarketing3
- nonprofits9
- organizational culture22
- organizations and institutions32
- patents1
- personal selling1
- pharmaceutical marketing1
- point-of-purchase communications1
- politics of ethnicity9