Kicking the tires: How do competitive promotions influence consumer behavior in the auto market?
SunAh Kim
- Assistant Professor
- Department of Marketing
- empirical industrial organization2
- consumer search
- retailing8
- business to business3
- sharing economy
- demand forecasting4
- choice model
- structural equation modeling5
- pricing6
- price promotions2
- manufacturer product returns
- online consumer behavior5
- marketing models
- marketing strategy9
- social media25
- marketing channels
- consumer behavior12
- consumer research8
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Onur Bodur
consumer behavior, consumer research, decision making
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
-
Mrugank Thakor
retailing, services marketing, branding
-
Xintong Han
microeconometrics, applied econometrics, economics of education
-
Bianca Grohmann
multisensory marketing, retail atmospherics, perception
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Zeynep Arsel
material culture, representation, consumption
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Kamila Sobol
consumer behavior, identity, advertising strategies
-
Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
-
Christopher A. Ross
small business, visible minorities, business case writing
