Kicking the tires: How do competitive promotions influence consumer behavior in the auto market?
SunAh Kim
- Assistant Professor
- Department of Marketing
- empirical industrial organization2
- consumer search
- retailing9
- business to business3
- sharing economy
- demand forecasting4
- choice model
- structural equation modeling5
- pricing6
- price promotions2
- manufacturer product returns
- online consumer behavior5
- marketing models
- marketing strategy9
- social media26
- marketing channels
- consumer behavior13
- consumer research8
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Onur Bodur
consumer behavior, consumer research, decision making
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Mrugank Thakor
retailing, services marketing, branding
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Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Christopher A. Ross
small business, visible minorities, business case writing
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Xintong Han
microeconometrics, applied econometrics, economics of education
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Bianca Grohmann
multisensory marketing, retail atmospherics, perception
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Zeynep Arsel
material culture, representation, consumption