How do consumers make purchasing decisions?
Onur Bodur
- Professor
- Department of Marketing
- Director
- Centre for Multidisciplinary Behavioural Business Research
- Graduate Program Director:
- MSc in Marketing
- consumer behavior15
- consumer research10
- decision making31
- perception19
- reputation10
- marketing management10
- branding8
- corporate social engagement18
- consumption16
- online consumer behavior7
- retailing8
- e-commerce10
- marketing communications7
- point-of-purchase communications
- bundle pricing2
- product development14
- context effects in marketing3
- social influences4
- social networks22
-
Aaron Johnson
human vision, perception, eye movements
-
Bianca Grohmann
multisensory marketing, perception, branding
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Mrugank Thakor
retailing, services marketing, branding
-
Kamila Sobol
consumer behavior, identity, advertising strategies
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Caroline Roux
psychology of scarcity, consumer behavior, decision making
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
SunAh Kim
empirical industrial organization, consumer search, retailing
-
Robert Soroka
strategic management, consumer behavior, entrepreneurship
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
-
Christopher A. Ross
small business, visible minorities, business case writing
-
David de Koos
entrepreneurship, product development, GMAT prep
-
Zeynep Arsel
material culture, representation, consumption
-
Harjeet Bhabra
corporate finance, venture capital, IPOs
-
Mahdi Mirhoseini
neuro-information systems (neuroIS), information systems design, human-computer interaction (HCI)
-
Rustam Vahidov
design science, decision support systems, artificial intelligence (AI)
-
Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
-
Martin Racine
ecodesign, rapid prototyping, design history
-
Xiao Huang
supply chains, operations management, game theory
-
Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
-
Mazdak Nik-Bakht
construction management, BIM, decision making
-
Alexandre Bitektine
institutional theory, strategic management, entrepreneurship
-
Shannon Lloyd
lifecycle assessment, sustainable development, industrial ecology
-
Shaun G. Lynch
fundraising, philanthropy, arts marketing
-
Huan Xie
trust, game theory, reciprocity
-
David Howes
sensory studies, law and society, human body
-
Chun Wang
distributed/parallel systems, e-supply chains, scheduling
-
Yu Shan
FinTech, commercial banking, financial services
-
Alexandra Dawson
entrepreneurship, family firms, private equity
-
Ming Li
microeconomics, information economics, international political economy
-
Young-Chul Jeong
organization theory, institutional theory, professional service firms