How do consumers make purchasing decisions?
Onur Bodur
- Associate Professor
- Department of Marketing
- Director
- Centre for Multidisciplinary Behavioural Business Research
- consumer behavior11
- consumer research7
- decision making29
- perception17
- reputation10
- marketing management9
- branding7
- corporate social responsibility13
- consumption15
- online consumer behavior4
- retailing7
- e-commerce9
- marketing communication5
- point-of-purchase communications
- bundle pricing2
- product development12
- context effects in marketing4
- social influences4
- social networks27
-
Bianca Grohmann
multisensory marketing, retail atmospherics, perception
-
Aaron Johnson
human vision, perception, eye movements
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Mrugank Thakor
retailing, services marketing, branding
-
Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
-
Kamila Sobol
consumer behavior, identity, advertising
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Jooseop Lim
statistical modeling, applied econometrics, advertising
-
Christopher A. Ross
small business, visible minorities, business case writing
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Harjeet Bhabra
corporate finance, venture capital, IPOs
-
Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
-
Rustam Vahidov
design science, decision support systems, e-negotiations
-
Zeynep Arsel
material culture, representation, consumption
-
David de Koos
entrepreneurship, product development, GMAT prep
-
Martin Racine
ecodesign, rapid prototyping, design history
-
Ming Li
microeconomics, information economics, political economics
-
Chun Wang
distributed computing, e-supply chains, scheduling
-
David Howes
sensory studies, law and society, consumption
-
Gregory Kersten
negotiation studies, cross-cultural negotiations, e-negotiations
-
Huan Xie
trust, game theory, reciprocity
-
Mazdak Nik-Bakht
construction management, BIM, decision making
-
Shaun G. Lynch
fundraising, philanthropy, arts marketing
-
Alexandre Bitektine
institutional theory, strategic management, entrepreneurship
-
Alexandra Dawson
entrepreneurship, family business, private equity
-
Xiao Huang
supply chains, operations management, game theory
-
Jamel Stambouli
entrepreneurship, social entrepreneurship, business ethics
-
Meral Demirbag Büyükkurt
information system analysis, use of technology in teaching, classroom response systems
