How do consumers make purchasing decisions?
Onur Bodur
- Professor
- Department of Marketing
- Director
- Centre for Multidisciplinary Behavioural Business Research
- Graduate Program Director:
- MSc in Marketing
- consumer behavior15
- consumer research10
- decision making31
- perception20
- reputation10
- marketing management10
- branding8
- corporate social engagement18
- consumption16
- online consumer behavior7
- retailing8
- e-commerce9
- marketing communications7
- point-of-purchase communications
- bundle pricing2
- product development14
- context effects in marketing3
- social influences4
- social networks22
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Aaron Johnson
human vision, perception, eye movements
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Bianca Grohmann
multisensory marketing, perception, branding
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Mrugank Thakor
retailing, services marketing, branding
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Christopher A. Ross
small business, visible minorities, business case writing
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Zeynep Arsel
material culture, representation, consumption
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Mahdi Mirhoseini
neuro-information systems (neuroIS), information systems design, human-computer interaction (HCI)
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David de Koos
entrepreneurship, product development, GMAT prep
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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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Rustam Vahidov
design science, decision support systems, artificial intelligence (AI)
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Alexandre Bitektine
institutional theory, strategic management, entrepreneurship
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Shannon Lloyd
lifecycle assessment, sustainable development, industrial ecology
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Young-Chul Jeong
organization theory, institutional theory, professional service firms
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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Chun Wang
distributed/parallel systems, e-supply chains, scheduling
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Huan Xie
trust, game theory, reciprocity
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Mazdak Nik-Bakht
construction management, building information modeling (BIM), decision making
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Xiao Huang
supply chains, operations management, game theory
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Martin Racine
ecodesign, rapid prototyping, design history
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David Howes
sensory studies, law and society, human body
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Yu Shan
FinTech, commercial banking, financial services
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Ming Li
microeconomics, information economics, international political economy
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Alexandra Dawson
entrepreneurship, family firms, private equity
