How do consumers make purchasing decisions?
Onur Bodur
- Professor
- Department of Marketing
- Director
- Centre for Multidisciplinary Behavioural Business Research
- consumer behavior14
- consumer research8
- decision making32
- perception18
- reputation11
- marketing management9
- branding8
- corporate social engagement17
- consumption15
- online consumer behavior6
- retailing8
- e-commerce9
- marketing communication5
- point-of-purchase communications
- bundle pricing2
- product development14
- context effects in marketing3
- social influences4
- social networks23
-
Bianca Grohmann
multisensory marketing, perception, branding
-
Aaron Johnson
human vision, perception, eye movements
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Mrugank Thakor
retailing, services marketing, branding
-
Kamila Sobol
consumer behavior, identity, advertising strategies
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Caroline Roux
psychology of scarcity, consumer behavior, decision making
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Christopher A. Ross
small business, visible minorities, business case writing
-
SunAh Kim
empirical industrial organization, consumer search, retailing
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
-
Harjeet Bhabra
corporate finance, venture capital, IPOs
-
Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
-
Rustam Vahidov
design science, decision support systems, artificial intelligence
-
Zeynep Arsel
material culture, representation, consumption
-
David de Koos
entrepreneurship, product development, GMAT prep
-
Mazdak Nik-Bakht
construction management, BIM, decision making
-
Alexandre Bitektine
institutional theory, strategic management, entrepreneurship
-
Ming Li
microeconomics, information economics, political economics
-
Gregory Kersten
negotiation studies, cross-cultural negotiations, e-negotiations
-
Huan Xie
trust, game theory, reciprocity
-
Martin Racine
ecodesign, rapid prototyping, design history
-
Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
-
Shannon Lloyd
life cycle assessment, sustainable development, industrial ecology
-
Shaun G. Lynch
fundraising, philanthropy, arts marketing
-
Chun Wang
distributed computing, e-supply chains, scheduling
-
Alexandra Dawson
entrepreneurship, family firms, private equity
-
Xiao Huang
supply chains, operations management, game theory
-
Young-Chul Jeong
organization theory, institutional theory, professional service firms
-
Meral Demirbag Büyükkurt
information system analysis, use of technology in teaching, classroom response systems