How are consumer perceptions affected by a retail store's location and interior design?
Mrugank Thakor
- Professor
- Department of Marketing
- retailing8
- services marketing3
- branding8
- brand strategy2
- consumer behavior14
- perception18
- context effects in marketing3
- retail atmospherics
- design of spaces2
- social influences4
- reputation11
- local brands
- product/brand origin
- marketing management9
- services management2
- consumer research8
- business ethics13
- logo design2
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Onur Bodur
consumer behavior, consumer research, decision making
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Bianca Grohmann
multisensory marketing, perception, branding
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Christopher A. Ross
small business, visible minorities, business case writing
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Zeynep Arsel
material culture, representation, consumption
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Sophie Audousset-Coulier
auditing, joint audit, audit fees
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Rucsandra Moldovan
corporate disclosures, financial reporting, segment reporting
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Nick Papatheodorakos
business law, commercial law, employment law
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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David de Koos
entrepreneurship, product development, GMAT prep