How do immigrants and cultural minority groups adapt to mainstream consumer culture?
Michel Laroche
- Royal Bank Distinguished Professor in Marketing
- Professor
- Department of Marketing
- marketing strategy12
- neuromarketing3
- marketing management10
- consumer research9
- marketing communications7
- consumer behavior15
- context effects in marketing3
- social influences4
- advertising strategies8
- services marketing4
- retailing8
- online consumer behavior6
- social networks22
- branding8
- brand management3
- value creation10
- consumption16
- globalization38
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Onur Bodur
consumer behavior, consumer research, decision making
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Mrugank Thakor
retailing, services marketing, branding
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Christopher A. Ross
small business, visible minorities, business case writing
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Bianca Grohmann
multisensory marketing, perception, branding
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Zeynep Arsel
material culture, representation, consumption
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Philippe Colas
sustainable marketing, services marketing, economics of arts and sports
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Michael Bourne
international accounting standards, globalization, international business
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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David Howes
sensory studies, law and society, human body
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
