How do immigrants and cultural minority groups adapt to mainstream consumer culture?
Michel Laroche
- Royal Bank Distinguished Professor in Marketing
- Professor
- Department of Marketing
- marketing strategy8
- neuromarketing2
- marketing management9
- consumer research7
- marketing communication5
- consumer behavior11
- context effects in marketing4
- social influences4
- advertising8
- services marketing3
- retailing7
- online consumer behavior4
- social networks27
- branding7
- brand management3
- value creation10
- consumption15
- globalization33
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Onur Bodur
consumer behavior, consumer research, decision making
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising
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Mrugank Thakor
retailing, services marketing, branding
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Jooseop Lim
statistical modeling, applied econometrics, advertising
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Kamila Sobol
consumer behavior, identity, advertising
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Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Bianca Grohmann
multisensory marketing, retail atmospherics, perception
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Christopher A. Ross
small business, visible minorities, business case writing
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David Howes
sensory studies, law and society, consumption
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Zeynep Arsel
material culture, representation, consumption
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Hillary Kaell
Christianity, material culture, globalization
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Michael Bourne
international accounting standards, globalization, international business
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
