How do immigrants and cultural minority groups adapt to mainstream consumer culture?
Michel Laroche
- Royal Bank Distinguished Professor in Marketing
- Professor
- Department of Marketing
- marketing strategy10
- neuromarketing3
- marketing management9
- consumer research8
- marketing communication5
- consumer behavior14
- context effects in marketing3
- social influences4
- advertising strategies8
- services marketing3
- retailing8
- online consumer behavior6
- social networks23
- branding8
- brand management3
- value creation10
- consumption15
- globalization38
-
Onur Bodur
consumer behavior, consumer research, decision making
-
Mrugank Thakor
retailing, services marketing, branding
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Kamila Sobol
consumer behavior, identity, advertising strategies
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Christopher A. Ross
small business, visible minorities, business case writing
-
SunAh Kim
empirical industrial organization, consumer search, retailing
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
-
Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
-
Caroline Roux
psychology of scarcity, consumer behavior, decision making
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Bianca Grohmann
multisensory marketing, perception, branding
-
Zeynep Arsel
material culture, representation, consumption
-
Michael Bourne
international accounting standards, globalization, international business
-
Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
-
Shaun G. Lynch
fundraising, philanthropy, arts marketing
-
Hillary Kaell
Christianity, material culture, globalization