How can pharmaceutical marketers best utilize social media to help both patients and physicians?
Lea Prevel Katsanis
- Professor
- Department of Marketing
- pharmaceutical marketing
- marketing strategy11
- advertising strategies8
- branding8
- brand management3
- brand personality
- social marketing3
- consumer behavior15
- marketing management10
- sales management
- personal selling
- retailing8
- social networks24
- food marketing
- fashion marketing
- internet studies23
- copyright7
- patents
- trademarks
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Mrugank Thakor
retailing, services marketing, branding
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Christopher A. Ross
small business, visible minorities, business case writing
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Onur Bodur
consumer behavior, consumer research, decision making
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Giuliana Cucinelli
social impacts of technology, youth culture, social media
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Mia Consalvo
digital games, game studies and design, avatars in gaming
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Olivier Charbonneau
copyright, open access, digital rights
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Juan Carlos Castro
complex dynamic systems, arts-based learning, teacher training
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Rustam Vahidov
design science, decision support systems, artificial intelligence
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Huan Xie
trust, game theory, reciprocity
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Gregory Kersten
negotiation studies, cross-cultural negotiations, e-negotiations
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Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
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Bianca Grohmann
multisensory marketing, perception, branding
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin