How can pharmaceutical marketers best utilize social media to help both patients and physicians?
Lea Prevel Katsanis
- Professor
- Department of Marketing
- pharmaceutical marketing
- marketing strategy11
- advertising strategies8
- branding8
- brand management3
- brand personality
- social marketing3
- consumer behavior15
- marketing management10
- sales management
- personal selling
- retailing8
- social networks24
- food marketing
- fashion marketing
- internet studies23
- copyright7
- patents
- trademarks
-
Mrugank Thakor
retailing, services marketing, branding
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Christopher A. Ross
small business, visible minorities, business case writing
-
Onur Bodur
consumer behavior, consumer research, decision making
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Robert Soroka
strategic management, consumer behavior, entrepreneurship
-
Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
-
SunAh Kim
empirical industrial organization, consumer search, retailing
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
-
Kamila Sobol
consumer behavior, identity, advertising strategies
-
Giuliana Cucinelli
social impacts of technology, youth culture, social media
-
Mia Consalvo
digital games, game studies and design, avatars in gaming
-
Olivier Charbonneau
copyright, open access, digital rights
-
Juan Carlos Castro
complex dynamic systems, arts-based learning, teacher training
-
Rustam Vahidov
design science, decision support systems, artificial intelligence
-
Huan Xie
trust, game theory, reciprocity
-
Gregory Kersten
negotiation studies, cross-cultural negotiations, e-negotiations
-
Xiaodan Pan
supply chains, retail operations management, humanitarian logistics
-
Bianca Grohmann
multisensory marketing, perception, branding
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
