When do commonly primed goals in advertisements motivate versus demotivate the purchase of the promoted good?
Kamila Sobol
- Assistant Professor
- Department of Marketing
- consumer behavior15
- identity22
- advertising strategies9
- self-regulation3
- motivation12
- affect16
- decision making32
- metacognition
- goal visualization
- marketing management10
- marketing communications7
- compensatory behavior
- fear appeal advertising
- self-control
- smart shopper
- consumer wellbeing
- consumer research10
- consumption16
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
-
Onur Bodur
consumer behavior, consumer research, decision making
-
Caroline Roux
psychology of scarcity, consumer behavior, decision making
-
Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
-
Bianca Grohmann
multisensory marketing, perception, branding
-
Zeynep Arsel
material culture, representation, consumption
-
Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Robert Soroka
strategic management, consumer behavior, entrepreneurship
-
Mrugank Thakor
retailing, services marketing, branding
-
Xintong Han
microeconometrics, applied econometrics, economics of education
-
Chih-Chien Wang
everydayness, perception, presence
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
-
SunAh Kim
empirical industrial organization, consumer search, retailing
-
Christopher A. Ross
small business, visible minorities, business case writing
-
Carsten Wrosch
successful living, adjusting to challenges, lifespan human development
-
Shaun G. Lynch
fundraising, philanthropy, arts marketing
