When do commonly primed goals in advertisements motivate versus demotivate the purchase of the promoted good?
Kamila Sobol
- Assistant Professor
- Department of Marketing
- consumer behavior12
- identity20
- advertising strategies9
- self-regulation3
- motivation12
- affect11
- decision making32
- metacognition
- goal visualization
- marketing management9
- marketing communication5
- compensatory behavior
- fear appeal
- self-control
- smart shopper
- consumer wellbeing
- consumer research8
- consumption15
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Onur Bodur
consumer behavior, consumer research, decision making
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Zeynep Arsel
material culture, representation, consumption
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Mrugank Thakor
retailing, services marketing, branding
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Bianca Grohmann
multisensory marketing, retail atmospherics, perception
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Xintong Han
microeconometrics, applied econometrics, economics of education
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Carsten Wrosch
successful living, adjusting to challenges, lifespan developmental psychology
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Christopher A. Ross
small business, visible minorities, business case writing
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
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David Howes
sensory studies, law and society, consumption
