When do commonly primed goals in advertisements motivate versus demotivate the purchase of the promoted good?
Kamila Sobol
- Assistant Professor
- Department of Marketing
- consumer behavior15
- identity22
- advertising strategies9
- self-regulation3
- motivation12
- affect16
- decision making31
- metacognition
- goal visualization
- marketing management10
- marketing communications7
- compensatory behavior
- fear appeal advertising
- self-control
- smart shopper
- consumer wellbeing
- consumer research10
- consumption16
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Onur Bodur
consumer behavior, consumer research, decision making
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Bianca Grohmann
multisensory marketing, perception, branding
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Zeynep Arsel
material culture, representation, consumption
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Mrugank Thakor
retailing, services marketing, branding
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Xintong Han
microeconometrics, applied econometrics, economics of education
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Chih-Chien Wang
everydayness, perception, presence
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Christopher A. Ross
small business, visible minorities, business case writing
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Carsten Wrosch
successful living, adjusting to challenges, lifespan human development
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Shaun G. Lynch
fundraising, philanthropy, arts marketing
