How do research and development spending and advertising strategies affect the value of a business?
Jooseop Lim
- Associate Professor and Chair
- Department of Marketing
- statistical modeling13
- applied econometrics9
- advertising strategies8
- price promotions2
- marketing strategy10
- marketing management9
- online marketing
- demand forecasting4
- value creation10
- decision making33
- consumer research8
- online consumer behavior6
- brand management3
- marketing mix
- management information systems9
- creative economy5
- internet studies24
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Onur Bodur
consumer behavior, consumer research, decision making
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Rustam Vahidov
design science, decision support systems, artificial intelligence
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Xintong Han
microeconometrics, applied econometrics, economics of education
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Jan Victor Dee
auctions, empirical industrial organization, applied econometrics
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Jamshid Etezadi-Amoli
multivariate statistics, business statistics, structural equation modeling
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Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Christopher A. Ross
small business, visible minorities, business case writing
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Mrugank Thakor
retailing, services marketing, branding
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Satyaveer Singh Chauhan
supply chains, transportation systems, industrial production engineering
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Damba Lkhagvasuren
unemployment, business cycles, labour economics
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Erkan Yönder
real estate finance, sustainable investing, REITs
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Alexandra Dawson
entrepreneurship, family firms, private equity
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Olivier Charbonneau
copyright, open access, digital rights
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Jörgen Hansen
labour economics, labour market dynamics, economics of education
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Neil A. Fernandes
managing change, fiduciary responsibility, corporate governance
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Anne-Marie Croteau
information technologies, corporate governance of IT, healthcare information systems
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Fereshteh Mafakheri
system engineering and evolution, multicriteria decision making, project management
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Gregory Kersten
negotiation studies, cross-cultural negotiations, e-negotiations
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Heejeong Kim
macroeconomics, business cycles, socioeconomic inequality
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Krzysztof Dzieciolowski
business analytics, data science, artificial intelligence
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Meral Demirbag Büyükkurt
information system analysis, use of technology in teaching, classroom response systems