How do research and development spending and advertising strategies affect the value of a business?
Jooseop Lim
- Associate Dean, Academic and Student Affairs, Undergraduate Programs
- John Molson School of Business
- Associate Professor
- Department of Marketing
- statistical modeling14
- applied econometrics10
- advertising strategies9
- price promotions2
- marketing strategy12
- marketing management10
- demand forecasting4
- value creation10
- decision making31
- consumer research10
- online consumer behavior7
- brand management3
- marketing mix
- management information systems10
- creative economy4
- internet studies23
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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SunAh Kim
empirical industrial organization, consumer search, retailing
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Kamila Sobol
consumer behavior, identity, advertising strategies
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Onur Bodur
consumer behavior, consumer research, decision making
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Rustam Vahidov
design science, decision support systems, artificial intelligence (AI)
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Xintong Han
microeconometrics, applied econometrics, economics of education
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Jan Victor Dee
auctions, empirical industrial organization, applied econometrics
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Jamshid Etezadi-Amoli
multivariate statistics, business statistics, structural equation modeling
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Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Alexandra Dawson
entrepreneurship, family firms, private equity
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Mrugank Thakor
retailing, services marketing, branding
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Satyaveer Singh Chauhan
supply chains, transportation systems, industrial production engineering
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Damba Lkhagvasuren
unemployment, business cycles, labour economics
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Heejeong Kim
macroeconomics, business cycles, socioeconomic marginalization
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Anne-Marie Croteau
information technologies, corporate governance of IT, healthcare information systems
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Olivier Charbonneau
copyright, open access, digital rights
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Jörgen Hansen
labour economics, labour market dynamics, economics of education
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Neil A. Fernandes
managing change, fiduciary responsibility, corporate governance
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Bianca Grohmann
multisensory marketing, perception, branding
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Fereshteh Mafakheri
system engineering and evolution, multicriteria decision making, project management
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Erkan Yönder
real estate finance, sustainable investing, REITs
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Robert Soroka
strategic management, consumer behavior, entrepreneurship
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Caroline Roux
psychology of scarcity, consumer behavior, decision making
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Krzysztof Dzieciolowski
business analytics, data science, artificial intelligence (AI)
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Christopher A. Ross
small business, visible minorities, business case writing
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Mahdi Mirhoseini
neuro-information systems (neuroIS), information systems design, human-computer interaction (HCI)
