How do research and development spending and advertising strategies affect the value of a business?
Jooseop Lim
- Associate Professor and Interim Chair
- Department of Marketing
- statistical modeling11
- applied econometrics6
- advertising8
- price promotions
- marketing strategy8
- marketing management9
- demand forecasting3
- online marketing
- value creation10
- decision making29
- consumer research7
- online consumer behavior4
- brand management3
- marketing mix
- management information systems6
- creative economy6
- internet studies23
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Michel Laroche
marketing strategy, neuromarketing, marketing management
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising
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Onur Bodur
consumer behavior, consumer research, decision making
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Kamila Sobol
consumer behavior, identity, advertising
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Michèle Paulin
relationship marketing, service-dominant logic, marketing strategy
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Rustam Vahidov
design science, decision support systems, e-negotiations
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Jamshid Etezadi-Amoli
multivariate statistics, business statistics, structural equation modeling
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Meral Demirbag Büyükkurt
information system analysis, use of technology in teaching, classroom response systems
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Satyaveer Singh Chauhan
supply chains, transportation systems, industrial production engineering
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Anne-Marie Croteau
information technologies, corporate governance of IT, healthcare information systems
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Jörgen Hansen
labour economics, labour market dynamics, economics of education
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Christopher A. Ross
small business, visible minorities, business case writing
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Damba Lkhagvasuren
unemployment, business cycles, labour economics
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David Howes
sensory studies, law and society, consumption
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Gregory Kersten
negotiation studies, cross-cultural negotiations, e-negotiations
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Olivier Charbonneau
copyright, open access, digital rights
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Mrugank Thakor
retailing, services marketing, branding
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Heejeong Kim
macroeconomics, business cycles, socioeconomic inequality
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Caroline Roux
psychology of scarcity, consumer behavior, prosocial behaviors
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Alexandra Dawson
entrepreneurship, family business, private equity
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Neil A. Fernandes
managing change, fiduciary responsibility, corporate governance