-
Mrugank Thakor
retailing, services marketing, branding
-
Philippe Colas
sustainable marketing, services marketing, economics of arts and sports
-
Michèle Paulin
strategic relationship marketing, service-dominant logic, marketing strategy
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- marketing management11
- marketing strategy12
- B2B (business to business)5
- branding8
- consumer behavior14
- consumer research9
- context effects in marketing3
- marketing communications7
- retailing7
- service-dominant logic2
- services management2
- social influences4
- social marketing4
- social networks21
- value creation9
- active learning pedagogy4
- advertising strategies9
- alternative marketing strategies2
- arts marketing2
- B2C (business to consumer)2
- banking technologies1
- brand management3
- brand strategy1
- business to community1
- charitable causes3
- consumption16
- corporate social engagement15
- corporate sustainability18
- cross-cultural management2
- design of spaces2
- economics of arts and sports3
- environmental strategies18
- ethics32
- experience design2
- experiential learning24
- globalization41
- international banking3
- local brands1
- logo design1
- neuromarketing3
- online consumer behavior6
- organizational culture22
- organizations and institutions32
- perception20
- product/brand origin1
- reputation9
- retail atmospherics1
- social media28
- strategic management accounting8
- strategic relationship marketing1
- sustainable marketing2