-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Mrugank Thakor
retailing, services marketing, branding
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
-
Robert Soroka
strategic management, consumer behavior, entrepreneurship
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- branding8
- consumer research9
- marketing communications7
- social influences4
- social networks21
- consumption16
- context effects in marketing3
- marketing strategy12
- online consumer behavior6
- perception20
- reputation9
- advertising strategies9
- brand management3
- bundle pricing2
- corporate social engagement15
- decision making31
- e-commerce10
- product development12
- services marketing4
- B2B (business to business)5
- bargaining3
- brand personality1
- brand strategy1
- business law2
- conflict resolution7
- copyright9
- corporate sustainability18
- curriculum development23
- design of spaces2
- digital marketing2
- e-learning25
- entrepreneurship16
- ethics32
- fashion marketing1
- financial analysis6
- food marketing1
- globalization41
- instructional effectiveness7
- internet studies23
- labour relations3
- local brands1
- logo design1
- neuromarketing3
- patents1
- personal selling1
- pharmaceutical marketing1
- point-of-purchase communications1
- product/brand origin1
- qualitative methods43
- retail atmospherics1
- sales management1