-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Mahdi Mirhoseini
neuro-information systems (neuroIS), information systems design, human-computer interaction (HCI)
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Pierre-Yann Dolbec
organizations and institutions, organizations and institutions, cultural and social change
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- consumption16
- branding8
- consumer research9
- decision making31
- marketing management11
- marketing strategy12
- advertising strategies9
- e-commerce10
- marketing communications7
- retailing7
- social influences4
- social networks21
- aesthetics28
- big data30
- brand management3
- bundle pricing2
- context effects in marketing3
- corporate social engagement15
- cultural and social change22
- digital marketing2
- ethnography32
- institutional change10
- institutional theory6
- netnography1
- neuromarketing3
- organizations and institutions32
- perception20
- product development12
- qualitative methods43
- reputation9
- social media28
- strategic management18
- taste formation4
- value creation9
- applied econometrics13
- bibliometrics1
- business analytics9
- Charles Darwin2
- cognitive biases1
- cognitive neuropsychology14
- complexity1
- consumerism6
- corporate sustainability18
- creative economy4
- decision theory3
- demand forecasting4
- design science4
- EEG/ERPs2
- evolutionary biology13
- evolutionary psychology3