-
Kamila Sobol
consumer behavior, identities, advertising strategies
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- brand management3
- consumer behavior14
- consumer research9
- marketing strategy12
- branding8
- consumption16
- decision making31
- internet studies23
- marketing communications7
- online consumer behavior6
- retailing7
- social networks21
- value creation9
- affect studies18
- applied econometrics13
- brand personality1
- compensatory behavior1
- consumer wellbeing1
- context effects in marketing3
- copyright9
- creative economy4
- demand forecasting4
- fashion marketing1
- fear appeal advertising1
- food marketing1
- globalization41
- goal visualization1
- identities26
- management information systems11
- marketing mix1
- metacognition2
- motivation11