-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Jooseop Lim
statistical modeling, applied econometrics, advertising strategies
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Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
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Kamila Sobol
consumer behavior, identities, advertising strategies
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Bianca Grohmann
consumer psychology, branding, gender
top associated keywords A-Z
- consumer behavior14
- consumption16
- marketing communications7
- marketing management11
- branding8
- corporate social engagement15
- online consumer behavior6
- perception20
- advertising strategies9
- bundle pricing2
- e-commerce10
- identities26
- product development12
- reputation9
- retailing7
- social influences4
- social networks21
- aesthetics28
- affect studies18
- applied econometrics13
- brand management3
- compensatory behavior1
- competition/cooperation6
- consumer psychology1
- consumer wellbeing1
- context effects in marketing3
- corporate social responsibility3
- corporate sustainability18
- creative economy4
- demand forecasting4
- ethics32
- experimental methods1
- fear appeal advertising1
- gender11
- goal conflict1
- goal visualization1
- internet studies23
- management information systems11
- marketing mix1
- marketing strategy12
- metacognition2
- moral reasoning8
- morality5
- motivation11
- point-of-purchase communications1
- price promotions1
- prosocial behaviors3
- psychology of scarcity1
- resource allocation3
- self-control1
- self-regulation4