-
Onur Bodur
consumer behavior, consumer research, decision making
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
-
Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- branding8
- advertising strategies8
- consumer research8
- context effects in marketing3
- decision making32
- marketing communication5
- marketing management9
- marketing strategy10
- neuromarketing3
- retailing8
- social influences4
- social networks24
- aesthetics26
- bibliometrics1
- big data24
- brand management3
- bundle pricing2
- Charles Darwin2
- consumerism5
- corporate social engagement18
- cultural and social change18
- decision theory4
- digital marketing1
- e-commerce9
- ethnography30
- evolutionary biology12
- evolutionary psychology3
- gendered brand personality2
- globalization38
- hormones6
- human nature5
- instinct1
- institutional change9
- institutional theory6
- marketing theory1
- netnography1
- organizations and institutions35
- perception19
- point-of-purchase communications1
- popular culture30
- product development14
- qualitative methods40
- reputation11
- risk-taking behaviors1
- services marketing3
- social media28
- strategic management14
- taste formation4
- value creation10