-
Onur Bodur
consumer behavior, consumer behavior, consumer research
-
Bianca Grohmann
consumer psychology, branding, gender
-
Zeynep Arsel
material culture, representation, consumption
-
Kamila Sobol
consumer behavior, identities, advertising strategies
-
Caroline Roux
psychology of scarcity, resource allocation, selfish/generous
-
Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
- decision making31
- marketing communications7
- branding8
- marketing management11
- corporate social engagement15
- identities26
- online consumer behavior6
- perception20
- retailing7
- social influences4
- social networks21
- advertising strategies9
- aesthetics28
- bundle pricing2
- context effects in marketing3
- e-commerce10
- gender11
- product development12
- reputation9
- affect studies18
- brand management3
- compensatory behavior1
- competition/cooperation6
- consumer psychology1
- consumer wellbeing1
- corporate social responsibility3
- corporate sustainability18
- crowdsourcing4
- design of spaces2
- ethics32
- experimental methods1
- fear appeal advertising1
- globalization41