-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Pierre-Yann Dolbec
organizations and institutions, organizations and institutions, cultural and social change
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Gad Saad
evolutionary psychology, consumer behavior, Charles Darwin
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- branding8
- consumer research9
- decision making31
- marketing communications7
- marketing management11
- marketing strategy12
- retailing7
- social influences4
- social networks21
- advertising strategies9
- aesthetics28
- big data30
- bundle pricing2
- context effects in marketing3
- corporate social engagement15
- cultural and social change22
- digital marketing2
- e-commerce10
- ethnography32
- institutional change10
- institutional theory6
- netnography1
- neuromarketing3
- organizations and institutions32
- perception20
- product development12
- qualitative methods43
- reputation9
- social media28
- strategic management18
- taste formation4
- bibliometrics1
- brand management3
- Charles Darwin2
- complexity1
- consumerism6
- corporate sustainability18
- decision theory3
- evolutionary biology13
- evolutionary psychology3
- gendered brand personality1
- globalization41
- hormones6
- human nature4
- instinct1
- marketing theory1
- point-of-purchase communications1
- popular culture32
- risk-taking behaviors1
- services marketing4
- sustainable consumption0