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Onur Bodur
consumer behavior, consumer behavior, consumer research
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Jordan LeBel
food and wine marketing, eating behavior, decision making
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Mrugank Thakor
retailing, services marketing, branding
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David de Koos
entrepreneurship, product development, GMAT prep
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Pierre-Yann Dolbec
organizations and institutions, organizations and institutions, cultural and social change
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Bianca Grohmann
consumer psychology, branding, gender
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior14
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- retailing7
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- decision making31
- marketing management11
- online consumer behavior6
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- marketing strategy12
- perception20
- social influences4
- social networks21
- aesthetics28
- context effects in marketing3
- corporate social engagement15
- product development12
- reputation9
- taste formation4
- advertising strategies9
- big data30
- brand management3
- bundle pricing2
- corporate sustainability18
- cultural and social change22
- digital marketing2
- e-commerce10
- ethics32
- ethnography32
- institutional change10
- institutional theory6
- internet studies23
- netnography1
- organizations and institutions32
- qualitative methods43
- sensory studies25
- services marketing4
- social media28
- strategic management18
- aesthetic consumption1
- B2B (business to business)5
- B2C (business to consumer)2
- brand personality1
- brand strategy1
- business analytics9
- chocolate1
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- complexity1
- consumer psychology1
- copyright9
- corporate entrepreneurship3
- corporate social responsibility3