-
Onur Bodur
consumer behavior, consumer behavior, consumer research
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Mrugank Thakor
retailing, services marketing, branding
-
Jordan LeBel
food and wine marketing, eating behavior, decision making
-
David de Koos
entrepreneurship, product development, GMAT prep
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Bianca Grohmann
multisensory marketing, perception, branding
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior15
- consumption16
- retailing8
- consumer research10
- decision making31
- marketing management10
- online consumer behavior7
- perception19
- social influences4
- social networks22
- context effects in marketing3
- corporate social engagement18
- marketing communications7
- marketing strategy12
- product development14
- reputation10
- advertising strategies9
- brand management3
- brand strategy2
- bundle pricing2
- corporate sustainability18
- e-commerce10
- ethics33
- internet studies23
- logo design2
- retail atmospherics2
- sensory studies29
- services marketing4
- taste formation4
- aesthetic consumption1
- aesthetics26
- B2B (business to business)5
- B2C (business to consumer)2
- big data30
- brand personality1
- business analytics8
- chocolate1
- comfort foods1
- copyright7
- corporate entrepreneurship4
- critical thinking12
- cultural and social change20
- design of spaces2
- digital marketing2
- eating behavior8
- entrepreneurship20
- ethnography30
- family firms6
- fashion marketing1
- food and wine marketing1
- food marketing1