-
Jordan LeBel
food and wine marketing, eating behavior, decision making
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Pierre-Yann Dolbec
organizations and institutions, cultural and social change, marketing strategy
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David de Koos
entrepreneurship, product development, GMAT prep
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Onur Bodur
consumer behavior, consumer research, decision making
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Lea Prevel Katsanis
pharmaceutical marketing, marketing strategy, advertising strategies
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Mrugank Thakor
retailing, services marketing, branding
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Bianca Grohmann
multisensory marketing, perception, branding
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Michel Laroche
marketing strategy, neuromarketing, marketing management
top associated keywords A-Z
- consumer behavior15
- consumption17
- retailing8
- consumer research9
- decision making32
- marketing management10
- context effects in marketing3
- marketing strategy12
- online consumer behavior6
- perception18
- social influences4
- social networks23
- advertising strategies8
- brand management3
- brand strategy2
- corporate social engagement18
- ethics32
- internet studies24
- logo design2
- marketing communications7
- product development13
- reputation11
- retail atmospherics2
- sensory studies33
- services marketing4
- taste formation4
- aesthetic consumption1
- aesthetics27
- B2B (business to business)5
- B2C (business to consumer)2
- big data29
- brand personality1
- bundle pricing2
- business analytics7
- chocolate1
- comfort foods1
- copyright7
- corporate entrepreneurship5
- corporate sustainability19
- critical thinking10
- cultural and social change19
- design of spaces2
- digital marketing2
- e-commerce9
- eating behavior8
- entrepreneurship20
- ethnography29
- family firms7
- fashion marketing1
- food and wine marketing1
- food marketing1